About Us

Pentathlon Sports is a multi-brand sporting goods Indian Startup Company with nationally and internationally recognized brands including Cosco, Nivia, SS, SG, Yonex, Lining, Wilson, Head, Nike, Hercules and Kross etc. It was founded in 2017 by a young engineering and management graduate professional to pursue his entrepreneurial dream. He left his corporate job with multinational company to established Pentathlon Sports India with a vision described below.

Pentathlon Sports sells its products directly to consumers, sports clubs, schools, institutions and corporate offices through its brand stores and e-commerce site.

Pentathlon Sports is inspired by our government initiatives like the ‘Khelo India’ scheme, which focusses on developing sports infrastructure in rural as well as urban areas, encouraging a sporting culture through competitions, and identifying and nurturing young talents. 

Our Mission

Our mission is to provide everyone from first-time participants to professional athletes with the world’s best innovative sports and fitness equipment, comfortable footwear and apparel. 


Pentathlon Sports vision is to be the Industry’s leading sporting goods Retail Company, fueled by authentic brands that inspire athletic achievement and enjoyment.

Our Ambition

The passion for sports is at the core of our business. Our primary motive is setting and achieving targets and moving beyond our limits in life, business and technology, enabling people to achieve their highest goals in sports and improve their well-being. Quality is in our Soul and we are committed to be a customer-centric company.